At goop, we believe in reproductive freedom, body integrity, and equal rights regardless of gender. In honor of the anniversary of Roe v. Wade on January 22, we’re supporting the American Civil Liberties Union Foundation (ACLU Foundation) with a new candle. We will donate $25 from the sale of each candle sold on goop.com and in our retail stores to the ACLU Foundation’s Reproductive Freedom Project* to aid its fight to protect the rights and basic freedoms that are under attack in America.
Lighting a candle has long been associated with prayer, intention-setting, hope, and, in more recent decades, the feminism movement as it developed. Which is in part why we chose to create this particular candle as a small sign of support for reproductive freedom—and against subjugation. It’s called Hands Off My Vagina. (If you’re new here, in 2020, we released a candle called This Smells Like My Vagina. It’s been a fixture around the internet and late-night shows—and a bestseller.)
The scent of this new sister candle celebrates the power and strength of the great feminine, says Douglas Little, perfumer and founder of Heretic, who collaborated with Gwyneth on the candle. “We chose hinoki cypress for its ability to lift spirits and create a grounding strength and sense of calm,” says Little. “Damascena rose is prized for encouraging communication and balancing and strengthening the heart chakra. And we included flints of toasted cacao to deepen and add sensuality, plus coriander for sparkle.” The candle is made with a combination of essential oils and safe synthetics and blended in pure vegetable wax with a lead-free cotton wick. It burns for about sixty hours. “I love fragrance for its ability to tell stories and to give a voice to things that evade both sight and sound,” says Little. “Scent is invisible and silent, and yet it has the power to dramatically affect the way we feel.”
While Little was perfecting the scent with GP, we were also learning from the ACLU Foundation’s team. The stakes, as they outline them, are high, and this moment is critical: The Supreme Court gave states a path to ban abortion as politicians have done in Texas and could gut or overturn Roe v. Wade this summer. A country without Roe v. Wade would affect us all—and like most unjust systems, it would disproportionately harm people of color, people who are poor, and individuals and groups who are marginalized. If this fundamental right is taken away, much more is at risk than the ability to protect people from forced pregnancies. (For a more thorough understanding of the magnitude of Roe v. Wade, please listen to the upcoming episode of The goop Podcast on January 25 with Khiara Bridges, a professor at the University of California, Berkeley, School of Law.)
We hope you join us in this essential struggle for reproductive freedom, whether you’re buying a candle, donating directly, engaging in protest, or otherwise advocating for change. Below are several resources and organizations to start with.
Learn from and support reproductive justice organizations, like SisterSong, National Latina Institute for Reproductive Justice, URGE, and In Our Own Voice: National Black Women’s Reproductive Justice Agenda.
Help people access abortion by supporting the National Network of Abortion Funds (NNAF) and Needabortion.org.
Join the national call to action to Congress to Pass the Women’s Health Protection Act (WHPA) and ensure everyone can get the abortion care they need.
Listen to the ACLU’s At Liberty podcast episode on the anniversary of Roe and the long history of surveillance, criminalization, and control of marginalized bodies.
Read the ACLU’s mini guide to discussing abortion rights at the dinner table.
*Donations will be made on each candle sold until the candle sells out or July 1, 2022, whichever occurs first, and are not deductible to purchasers.
The goop Candle Shop
Cypress smoke, snow, sensual quiet.

goop Beauty
Scented Candle:
Edition 01 – Church
goop, $72
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Cool air, pale sun, new life
unfurling on the forest floor.

goop Beauty
Scented Candle:
Edition 02 – Shiso
goop, $72
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Spirit-clearing smoke, mystical resins, forbidden spices, and holy woods.

goop Beauty
Scented Candle:
Edition 03 – Incense
goop, $72
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$25 from each sale of this limited-edition rose-, cypress-, and coconut-milk-infused candle will be donated to the ACLU Foundation’s Reproductive Freedom Project.*

goop x Heretic
Hands Off My
Vagina Candle
goop, $75
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Sun-warmed apricot, fresh
hay, and dry earth.

goop Beauty
Scented Candle:
Edition 04 – Orchard
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Spice up your nightstand,
desk, coffee table…

goop x Heretic
This Smells Like My
Vagina Votive
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Also good for burning legal documents.

goop x Heretic
This Smells Like My
Prenup Candle
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What does it smell like? Citrusy bergamot, geranium, and cedar juxtaposed with Damask rose and ambrette seed.

goop x Heretic
This Smells Like My
Vagina Candle
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Completely clean and totally transportive.

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A gorgeous candle and massage and body oil in one that smells (and feels) like heaven.

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As the wax melts, the pins fall and ping into the candleholder to mark the passage of time.

3rd Ritual BEL Candle Set goop, $175
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Put simply, they’re a whole mood.

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Maison Louis Marie No.05 Kandilli goop, $36
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Maison Louis Marie No.04 Bois de Balincourt goop, $36
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Named for a Mauritian nature preserve
and brimming with the tart yet dusky
notes of citrus and spice.

Maison Louis Marie No.09 Vallee de Farney goop, $36
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The cloud of rose and vanilla this candle
gently radiates couldn’t be more gorgeous.

Seed to Skin The Massage Candle goop, $65
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Pink grapefruit and neroli blossoms
contrast beautifully with tomato leaf and
cassis in this sophisticated candle.

goop x Heretic This Smells Like My Orgasm Candle goop, $75
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One of the prettiest candles
we’ve ever seen—or smelled.

UMA Pure Calm Wellness Candle goop, $68
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*Donations will be made on each candle sold until the candle sells out or July 1, 2022, whichever occurs first, and are not deductible to purchasers.